Whilst looking at medical clinic website designs to compile this list, I came across images of children being immunised (needle and all), specialists in surgery holding surgical equipment and an oncology website with a photograph of a patient during cancer treatment – front and centre on the home page.
This brings me back to one of my points above about the importance of designing your clinical website from an end user, or prospective patients perspective.
During the design process, it is important to consider what your potential patients wants, fears and desires are. Are they likely to fear needles, surgery and ongoing treatment? If so, is that the best image to portray on your home page?
As a mother, the last image I want to see is a child having a procedure I know will hurt them, even just a little, and even if it is for their benefit in the long run. I associated that image with immunising my own children, who probably didn’t cry as much as I remember, or as much as I did at the time. Either way, I wasn’t sticking around on that website.