Toowoomba Business Owners, are you ready to grow your business online, organically, without paying for costly advertising?
If you answered yes to that question, good. You’re in the right place.
Let me start by telling you that we are actually local to Toowoomba. If you’d like to schedule a face to face appointment to talk about how search engine optimisation works, how much it costs and what we do to help grow your business, click here. We’ll be in touch shortly to make a mutually suitable time.
One of the biggest challenges we face is getting business owners to understand how search engine optimisation (SEO for short) works. You’ve probably heard of SEO, you know you need it and you know it costs. But, how do you decipher the technical jargon? How much should you be paying and what do you get for that? How do you know who to trust?
Here is our approach to search engine optimisation in 6 easy steps, minus the acronyms and technical fluff:
Step 1: Complimentary Website Audit
We take a look at your existing website and how it is performing for you. We look at where you are currently ranking and identify areas for improvement. We also identify your competitors and what they’re ranking for, so when we create a plan for you, we know who we are targeting to outrank.
Step 3: Content Upgrade & Content Creation
The search engines like fresh, relevant content, specific to your niche. We’ll update your existing content as well as create new content for you (based on your business goals and industry trends). This gives you new pages to rank in the search engines and increases the relevancy of your website. Continuing to add content to your website also gives people more opportunity to visit your website through various search terms.
Step 5: Link Building
We’ve already established that the pages within your website need to connect together. Getting other important websites to connect with your website also helps to increase your rankings. This is link building in a nutshell (although it’s not as simple as it sounds!) and we’ll reach out on your behalf time after time to get you the results.
Step 2: Create a Plan of Action
As part of your website audit we will have created a list of keywords that your customers may be using to search for your business, or businesses like yours. At this point, it is cruical that we get to know the goals for your business, so we can forge a plan that gets you heading in that direction.
Step 4: Website Optimisation
We’ll look at the structure of your website, how your pages connect with each other, how fast your website loads and how it works on different devices. We look behind your images, page titles and descriptions to make sure the search engines understand what is on your webpage and how it is all supposed to connect. This is very much behind the scenes work, but also important for when the search engines read your website. If your website isn’t continually optimised it could negatively affect your rankings.
Step 6: Analyse Results
We want you to have a fabulous return on investment. We’ll keep you updated with how your website is performing and where you are sitting on the search engine results. We measure our results and make changes necessary to improve those results. Then we repeat steps 3 to 6 to keep your website moving in the right direction. We’ll report to you monthly on our progress and you’re welcome to touch base anytime for an update.
Is Search Engine Optimsation Really That Simple?
We hope that we’ve explained how search engine optimisation works and our process to achieve better search engine rankings in a simple format. In reality, if it were that simple, everyone would be doing it. Here’s a real example of what can happen when search engine optimisation isn’t executed well:
Are You Paying for Traffic Through Advertising?
Statista reports that in 2019 Google’s advertising revenue was more than $130 billion dollars.
If you are a small business in Toowoomba investing in paid advertising to get your website to appear on the search engines, please talk to us.
Paid advertising is a temporary solution to drive traffic to your website whilst it climbs the ranks of the search engines organically. Investing in search engine optmisation to position your business as an authority within the search engines and generate organic (unpaid) traffic is a worthwhile investment.
What many business owners don’t realise, is when they stop paid advertising, the traffic to their website stops. Why? Because paid advertising will never organically increase your search engine rankings. Your website is still buried on a page within the search engines no one will ever click on.
Ask yourself, when you search for something on any search engine – Google, Yahoo, Bing etc, how many pages do you scroll through to find a result? One? Possibly two?
That is the reason Google earnt in excess of $130 billion dollars in revenue in 2019. Business owners trapped in the ongoing cycle of paid advertising.
Ok, rant over. You see, we are so passionate about helping business owners grow their businesses through search engine optimisation, that sometimes we get a little carried away. But in our opinion, that’s how you know that someone will work hard to help your business succeed. We’re not against paid advertising and believe it can be a worthwhile exercise in the short term, but as a long term strategy, effective search engine optimisation wins time and time again.