Every company can benefit from engaging a local SEO specialist in the digital world. Effective local Search Engine Optimisation (SEO) can provide significant advantages for some industries, especially given the highly competitive and costly nature of advertising.
Thus, smaller businesses are shifting their focus to local SEO to advertise their products or services and reach potential customers more cost-effectively.
This article discusses what businesses need local SEO the most, and why these trades and services should consider a local SEO strategy.
Plumbers, Electricians, and Tradies
If you’re a plumber, electrician or tradie, it’s not just about being the best at what you do; it’s also about being found by the people who need your services the most. That’s where local SEO comes in.
Local SEO, or Search Engine Optimisation, is a set of techniques to increase your visibility on search engines like Google when potential customers in your area are looking for a tradesperson.
It involves optimising your online presence so search engines understand your business and its location. With local SEO, when someone in your area searches for ‘[trade] near me’ or ’emergency [trade],’ your company is more likely to appear on the first page of Google results.
Why does that matter? Most consumers don’t look past the first page of Google results. Increasing your visibility with local SEO increases your chances of being seen, contacted, and hired.
Most tradies also use pay-per-click (PPC) advertising. PPC advertising is a way to immediately leap to the top of the search results by paying for ad placements. These ads are often the first things searchers see, even above the local pack.
This method provides quick visibility and immediate results. PPC (Pay-Per-Click) advertising and local SEO are powerful marketing strategies that work exceptionally well together, significantly enhancing local business visibility.
So why do they work so well together? PPC can provide an immediate boost and bring in leads while you’re working on your local SEO, which typically takes more time to show results.
The data from your PPC campaigns (such as which keywords drive the most traffic) can also inform your SEO strategy.
Meanwhile, solid local SEO can make your PPC campaigns more effective. Google’s ad rankings consider the relevance of your ads to the searcher, so if your website is well-optimised for local searches, your ads will perform better and potentially cost less per click.
PPC can give you fast results, while local SEO works on long-term visibility. Combining the two ensures your business gets maximum exposure to local searchers looking for your products or services.
So, when you’re ready to take your trade business to the next level, consider the power of local SEO. It could be the key to helping you connect with customers when they need your expertise the most.
In a profession as vital as dentistry, visibility matters. Your potential patients are online, searching for the best local dental practices – and local SEO is what helps them find you.
In addition to having a well-designed website, there are several other steps general dentists and dental specialists can take to improve their rankings.
For example, they can publish informative, high-value content. Given the specialised nature of dental services, providing insights through how-to guides or blog posts is an excellent way to add value while enhancing search rankings.
Professionals can also verify their business details and use local business directories to improve their local visibility.
Local SEO helps your dental practice top the Google rankings when someone in your vicinity searches for dental services. Consider the last time you used phrases like ‘dentist near me’ or ’emergency dentist’ in your online search.
Google uses these ‘local’ search queries to present the most relevant options; local SEO ensures your practice is one of them.
Why does it matter? Most patients only look at the first page of Google search results, and even fewer scroll past the first few listings. You can take advantage of many potential patients if your dental practice is present.
Like plumbers, many dentists pay for advertising to appear at the top of the search results. With an average cost per click of $6.69 (USD), according to data from LocalIQ, this can quickly add up to thousands of dollars a month.
With local SEO, we work to boost your online presence, ensuring that when someone searches for a dentist in your area, your name pops up at the top organically. Over time, you can reduce advertising spend as consumers find your business in search results instead.
The legal profession is competitive, and your potential clients are turning to search engines to find trusted local legal expertise. Regardless of your specialty, your online visibility matters.
Local SEO is about enhancing your digital presence to ensure that your firm appears at the top of the search results when someone in your area searches for legal advice or services specific to your field.
Imagine a client in Sydney looking for a ‘family lawyer near me’ or a Melbourne-based start-up searching for a ‘corporate lawyer in Melbourne’ – local SEO ensures that your firm is prominent in these localised searches.
Like plumbers and dentists, local SEO should complement your pay-per-click advertising with a view to reducing ad spending over time.
Medical Professionals and Specialists
General practitioners (GPs) often have a full patient roster in Australia. This demand means that local SEO, while beneficial, is less crucial for their day-to-day operations.
However, local SEO can be a game-changer for specialist medical practitioners and allied health professionals like plastic surgeons, orthopaedic surgeons, chiropractors, physiotherapists, or occupational therapists.
These specialties cater to distinct needs and conditions, and prospective patients often turn to Google to find the right specialist in their area. With local SEO, your practice will appear prominently in the search results when patients search for specific treatments or services you offer.
Think ‘orthopaedic surgeon near me,’ ‘plastic surgery clinic in [City],’ or ‘physiotherapy clinic nearby.’
Furthermore, with the rise of telehealth services, local SEO helps you stand out amongst online-only services by emphasizing your physical location and the benefits of face-to-face consultation.
The role of positive reviews and ratings in your local SEO strategy also must be considered. They directly impact your practice’s reputation, and a strong reputation can mean higher search rankings, increased trust, and, ultimately, more patients choosing your services.
Restaurants and Small Businesses
While social media undeniably plays a significant role in marketing your restaurant, it’s only one piece of the digital marketing puzzle.
Local SEO is an often overlooked yet vital component of a successful online marketing strategy for your restaurant.
Local SEO helps your restaurant appear prominently in search results when potential customers in your area are searching for places to eat. They might use search terms like ‘best Italian restaurant near me’ or ‘family-friendly restaurant.’ If your restaurant is well-optimised for local search, it’s more likely to be one of the first names they see on Google.
A crucial part of local SEO is claiming and optimising your Google Business listing. Google Maps directs customers to your restaurant and displays vital information such as operating hours, busy periods, and reviews. Keeping your listing updated makes it easier for customers to choose your restaurant.
And speaking of reviews, they’re a game-changer. Online reviews contribute significantly to your restaurant’s online reputation, and Google takes notice. More positive reviews can improve your local search ranking and attract more customers.
Remember, while social media gets your restaurant’s name out there, local SEO ensures you’re found by the hungry diners in your area looking for their next meal. It’s the secret sauce that complements your social media marketing and gives your restaurant the visibility it deserves.
Accountants and Accounting Firms
In the age of automated accounting software, standing out as an accounting professional is more important than ever. While software can handle reconciliation tasks, it can’t replace the human touch, strategic advice, and personal interaction you offer. That’s where Local SEO becomes a vital part of your marketing strategy.
Local SEO enhances your digital presence to ensure your accounting firm appears prominently when local businesses and individuals search for financial advice and services. Consider how often ‘accountant near me’ or ‘tax consultant in [City]’ are used in search queries.
Being on top of these search results can mean the difference between gaining a new client or losing them to the competition.
Beyond just visibility, Local SEO also helps to build trust and credibility. An optimised Google Business profile featuring your office location, operating hours, and client reviews gives your firm a sense of authenticity.
It reinforces the idea that you’re a reputable, local professional, something impersonal software can’t replicate.
Local SEO is also beneficial for specialised accountancy areas. Whether your firm specialises in small business accounting, corporate tax, or nonprofit auditing, local SEO helps targeted leads find you, those who need your specific expertise the most.
Pet Service Providers
Pet services are highly specialised and almost always sought locally. Typical search terms in this area include:
- Pet sitting services
- Veterinary clinics
- Dog training services
- Dog walking services
- Pet supply stores
- Pet grooming services
There is unlimited potential for high-value content in this area, and reviews also play a crucial role. Businesses that provide content on trending topics and have the most reviews stand out.
Pet owners always want the best for their pets. As a result, pet service providers need to produce valuable blog and website content and encourage their customers to post reviews that will boost their local search rankings.
Real Estate Agencies
Real estate and local SEO go hand in hand. However, due to the emergence of platforms like RealEstate, Domain, and Homely, smaller real estate agents need to adopt a hyper-local strategy to improve their local search rankings, as larger platforms have mastered broad keyword searches.
Real estate agents should create pages targeting specific local markets. The real value lies in the content, but smaller firms can benefit from breaking things down to the names of the smallest neighborhoods in the area.
For instance, agents can provide in-depth content describing community events, landmarks, the history of the town, and the local school system. Another tactic is to invest in keyword research and use relevant keywords to help the page rank for long-tail search queries.
Understanding the need for a local SEO specialist is the first step toward implementing a strategy that works for your business. Regardless of your industry, remember that SEO is a long-term strategy. It might take months to see results. The key is to be proactive in your efforts, generating keyword-rich, valuable content and providing high-quality service that results in positive reviews. This way, your business will appear at the top of Google’s search results.
Need help with your local SEO strategy? Get in touch with the team at Seed Websites and Digital today.